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From flooding to fame… Broke named one of NSW’s top tourist towns

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Devastated by major flooding almost a year ago, the community of a much-loved Hunter village is today in celebration mode.

The idyllic township of Broke has been named as a finalist in NSW’s Top Tourism Town Awards for the third consecutive year.

The burgeoning food and wine hub, nestled in the foothills of the Brokenback Mountain range in wine country and just two hours’ drive from Sydney, boasts history and heritage, arts and culture, and plenty of country charm.

“It’s the community spirit which makes Broke such a popular destination,” Singleton mayor Sue Moore said.

“If you’ve ever been there, you would have experienced first-hand the amazing food and wine scene on the Broke Fordwich Wine Trail, which is brimming with passionate local operators, artisans and producers.

“Broke really is an authentic country experience not to be missed.

“That’s why we need everyone to jump online to vote for Broke as NSW’s Top Tourism Town (population < 1,500).

“It is just 15 minutes’ drive west from Pokolbin, but it’s the road less travelled and it’s all the better for it.

“It’s less commercial, more authentic and driven by makers passionate about provenance.

“To be acknowledged as a finalist for the third-year running is a testament to the passion, authenticity, and love that our local family-owned businesses, makers and community share with visitors to the stunning village of Broke.”

Despite being hampered by natural disasters and COVID lockdowns, visitor expenditure in Broke increased by more than 23% in 2021.

Cr Moore said everyone should take the opportunity to discover boutique wineries, cellar doors, renowned restaurants and luxurious getaways in the township, minus the crowds.

“After being impacted by bushfires, major flooding not to mention the coronavirus pandemic, Broke has proven to be a pillar of resilience because of the spirit of it’s incredible community,” she added.

“I urge everyone to jump online and cast a vote for Broke, so we take out top honours.

“But, better yet, take a trip to Broke to see for yourself what all the fuss is all about.”

The NSW Top Tourism Town Awards celebrate the state’s diverse and outstanding regional destinations.

It also provides communities, business chambers, visitor centres and local governments the opportunity to showcase how their town encourages tourism development, increases visitation and drives the visitor economy for our state.

To cast your vote, visit https://www.businessnsw.com/events/top-tourism-town-awards-2023-nsw/broke-finalist  

Voting closes on Friday 12 May at 5pm.

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