Ash Barty is set to serve up yet another pro-Aussie campaign.
The former tennis world number one player and Young Australian of the Year will lend her profile to the upcoming Australian Made Week, May 15 to 21.
The proud Ngarigo woman who won an Australian Open, French Open and became a Wimbledon champion, says she is thrilled to be taking on the new role as ambassador for the brand.
Ash will be highlighting the need for consumers to seek out and buy products bearing the Australian Made logo.
This in turn, she will explain, helps support local growers, producers and businesses as well as benefitting the Australian economy.
It also comes with an added bonus, she says.
“There are so many benefits to buying Australian made, including creating and supporting local jobs and boosting the economies of cities and towns where the goods are produced,” she said.
“There’s a huge amount of choice when it comes to local goods, plus you can buy with confidence knowing that goods carrying the Australian Made logo have been grown and manufactured locally to Australia’s high standards.
“I grew up on some iconic Aussie brands, so I’m incredibly excited to have this opportunity to be part of the Australian Made campaign and spread the word about homegrown favourites and newcomers. Having travelled the world, I feel so much pride in our country and the high-quality goods it produces.
“Nothing would make me happier than knowing my involvement in Australian Made Week had encouraged people to support our wonderful country.”
According to the latest research figures 99% of Australians aged 18 and over are aware of the Australian Made logo, with four in five (86%) saying buying Australian is important to them, and 67% stating they ‘often’ or ‘always’ buy Australian-made products.
Australian Made Chief Executive Ben Lazzaro says he’s hoping Ash Barty can help sway more Aussies to buy local.
“This is a great time to remind everyone about the direct economic impact buying Australian can have on the livelihoods of thousands of Australians throughout the supply chain,” he said.
“Ash is the perfect ambassador to highlight the best this country has to offer. She is an inspiration and loved by Australians. She has a long-standing history of supporting Australian Made brands including Vegemite and Esmi Skin Minerals, so working with Australian Made is a natural extension of this.
During Australian Made Week, the brand will be telling the stories of some of the people behind the 4,400 businesses that carry the Australian Made certification.
The green-and-gold logo recognises Australia as the country of origin.
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