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Business is blooming: The Posy Post opens a retail space


The Posy Post has a new home, and you’re all invited to drop in and say “Hi”. 

After almost a decade of creating blooms from behind closed doors, Brooke Cousins and her team has opened the doors to its Warner’s Bay address. 

The popular florist, famed for creating three different price points of one style of posy, is finding a new way to continue what has become a successful formula. 

The Posy Post business model is a concept founder and mother-of-two Brooke says was born out of necessity. 

“I was working in a corporate membership-based industry and whenever we had something happen with a client, like we wanted to send congratulations, or condolences, you just couldn’t send anything in Newcastle for $40,” she explained. 

“It didn’t have to be a huge arrangement, we just wanted a little bunch with a nice little card for those ‘just because’ moments, and it didn’t exist.” 

“People have already been surprised by all the gifts we have in here,” The Posy Post owner Brooke Cousins.

At the same time Brooke, who also has a background in fashion design, was regularly visiting the Sydney Flower Market and making bouquets for family and friends, in order to keep feeding her creative side. 

“The idea just sort of grew organically from there,” she says. 

The term “posy’”means a small bouquet of flowers. 

“So that, and we wanted to deliver them, so it was like we were posting them, we put the words together and the name just sort of came from there – The Posy Post.” 

Each day, the team create one style of posy in three different sizes using florals sourced from local and Australian growers. 

The posies are featured on the brand’s social media sites – which boast tens of thousands of loyal followers.

Purchased bouquets are then hand delivered on the same day to addresses in Newcastle, Lake Macquarie, Maitland and the Central Coast. 

The three different sized bouquets each have a different price point, allowing for more or less florals, depending on the occasion, and budget. 

Peach-coloured walls add to the relaxed feminine feel within The Posy Post retail space at Warners Bay.

What started in Brooke’s Kotara home seven years ago, and survived two pandemic lockdowns and new-mum sleep-deprivation, is now a thriving business that creates and delivers an average of 150 bouquets per day. 

“We’re calling this ‘The Posy House’. It’s our next chapter and we’re already loving seeing people come through the doors,” she says.

The new address on Medcalf Street, which opened on Monday 7 February, is a quaint white cottage nestled amongst a collection of trades and services. 

Ironically, just like a posy, it brings a touch of beauty to its industrial neighbourhood.  

And, what once must have been a basic brick home, now boasts an interior that sits as an attractive nook painted in a refreshing peach hue that is both feminine and inviting. 

My guess is that together with its dulcet tunes and welcoming floral aroma, The Posy Post will soon bring a softness to the Number 50 Medcalf Street carpark the likes it might not have witnessed before. 

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