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Wine industry pro to call Bimbadgen home


The changes at one of the Hunter Valley’s most visited cellar doors keep coming.  

After recently announcing a name change to its local blend of wines, popular Pokolbin weddings and function venue, accommodation, restaurant and winery, Bimbadgen, this week welcomed Patrick Haddock to the fold. 

He’ll take on the role of head of wine experiences, sales and distribution. 

The UK-born sommelier, who calls Newcastle home, will begin the next step in his career in January. 

His new position will see him focus on providing a premier wine experience for Bimbadgen estate’s cellar door visitors. 

He’ll also be tasked with increasing sales and distribution channels and assisting the Bimbadgen brand with new opportunities.  

Bimbadgen welcomes Patrick Haddock to new role 2023. Photo: Peter Stoop

Patrick has been working in the Hunter region for the past five years, yet his experience in the wine industry spans more than two decades. 

He has worked as a wine writer and previously owned the Reserve Wine Bar on Hunter Street in Newcastle.  

In February 2018, Patrick joined Pepper Tree Wines as an inhouse sommelier. 

His resume also includes direct marketing within the wine industry, brand and business development, a freelance wine journalist, wine show judge and alumni of the prestigious Len Evans Tutorial in 2015.  

“It’s an exciting time to join Bimbadgen as they continue to grow their presence in the region,” Patrick says. 

“I look forward to assisting the Cellar Door and helping them to offer one of the great wine tasting experiences in the Hunter Valley.”   

Bimbadgen general manager Sophie Andrews says the group is thrilled to welcome Patrick in time for the holiday visitors. 

“We are really pleased that he has joined us during a period of growth. It will strengthen our offering and ensure the guest experiences are second to none,”  she said.

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