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The results are in: Here’s what we want most for Christmas 2021


Food and drinks has topped the list of preferred Christmas gifts for Australians, according to a recent survey.

The consumable choice proved to be the most popular on the shopping list with 45% of responders noting it as a favourite option, gift cards were close behind at 38%, inched out ever so slightly by clothes at 36%.

The list is the result of Stockland’s 2021 Christmas Survey, aimed at providing insights into how Australians are feeling about Christmas this year.

The survey of 1,152 Australians revealed a growing sense of confidence following the past uncertain two years.

In fact, 65% of respondents said that COVID-19 would not impact their Christmas spend this year, up from 53% in 2020.

Stockland general manager of retail Michelle Abbey said she was not surprised to see an increase in excitement after the challenges of the past two years.

“Our customers are adapting their shopping behaviours to match their individual needs,” she said. 

“Visiting retail town centres continues to be popular with 47% of Australians preferring to tick most items off their Christmas lists in-store.

“However, we continue to see younger Australians – those aged under 45 years – enjoying the convenience of online delivery with 38% having the majority of their holiday shopping delivered to their home or workplace.

“One of the top three things Australians love most about Christmas is spending time with family and friends (46%), and pleasingly, 42% of respondents have said that they plan on celebrating Christmas at the home of a relative this year.”

Delivery services will be pleased to note most of us have already completed our Christmas shopping.

“The survey found that an increasing number of Australians (34%) are doing their online shopping early to avoid potential delivery delays,” Ms Abbey said.

Figures by the Australian Retailers Association (ARA) and Roy Morgan confirm Australians have been early birds this year, with all predictions indicating pre-Christmas retail trade will match that of 2020, representing an 11.3% increase on pre-pandemic spend.

So who’s caught the festive spirit the most?

Stockland’s Christmas survey showed millennials topped the list when it came to celebrating Christmas, with those aged between 35 to 44 spending the most on decorations – 15% admitting they’d forked out more in 2021 than in previous years.

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