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Vibrant City sponsorship boost for Maitland events, initiatives


Do you have an event or initiative that delivers tangible benefits for the Maitland community?

If the answer is “yes”, then Maitland City Council’s 2023 Vibrant City Sponsorship Program could be just the ticket for your group.

The first round of the scheme has now opened.

And, it affords local community organisations the opportunity to apply for funding for projects that mayor Philip Penfold said “created a vibrant city for Maitland residents”.

“Council is committed to supporting local initiatives that bring the community together and celebrate Maitland’s people and places,” he explained.

“I would encourage those interested to consider applying for financial support as soon as possible.

“Applications close at 5pm on 31 January, so applicants have less than four weeks to prep their proposal and complete a submission.”

This round of funding will consider applications for initiatives and projects planned for June 2023 to November 2023.

Previous sponsorship recipients include the Maitland Heritage Festival and Maitland River Run.

The latter’s event director Paul Humphreys said key funding acquired via the Vibrant City Sponsorship Program had enabled the race to really hit its stride in recent years.

“Our event runs through the centre of town and encourages everyday people to challenge themselves,” he stated.

“It requires substantial crew, infrastructure and traffic management, too.

“So, funding from the Vibrant City Sponsorship Program allows for the delivery of this, as well as additional marketing via social media.

“The initiative is a great way to step up the promotion of your event, which in turn will increase participation and visitation to Maitland.”

For more information and to apply, visit

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