Fifteen local businesses will be given a helping hand when it comes to increasing their tourism appeal thanks to a new program by the City of Newcastle.
The Product Development Mentoring Program will see participants connected to professional expert consultants, who will teach them how to promote their products to a wider market.
Christ Church Cathedral has been selected as one of the participants.
It has seen community events come to a halt since March, and Reverend Angela Peverell is hoping visitors will return in the future.
“Before COVID-19 the cathedral did run tours and tower climbs, we’ve lost all of that and also we were a hub for musical performances and major functions,” she said.
“This is an opportunity for us to reestablish ourselves so that we can be that tourist destination and part of anybody’s visitation into Newcastle.
“It helps us professionalise what we have been doing as well, so to be able to reach out to tour operators and collaborate with other tourist destinations and become a part of that.
“It’s not necessarily our expertise so we are going to benefit greatly [from this], it’s a real blessing for us.”
Newcastle Lord Mayor Nuatali Nelmes said it was hoped the city would have a much more established tourism product on offer when travel restrictions ease.
“Expanding the suite of bookable options on offer across Newcastle will also have a flow-on effect that will benefit the local hospitality, accommodation and retail sectors by helping to grow visitation, length of stay and expenditure in Newcastle,” she said.
The 15 participants are Baked Uprising, Blackbutt Reserve, Christ Church Cathedral, CoastXP, Earp Distilling Co, Mitch Revs Gallery, Newcastle Afoot, Newcastle Backroad Tours, Newcastle Cruising Yacht Club, Newcastle Ghost Tours, Newy Rides, Nova Cruises Pty Ltd, The Lock-Up, Underground Epicureans, and Urban Hum.
The program will continue until February.