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Meet the man behind Steel & Anchor

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John Lennon for English Laundry – that’s the brand that Darby Street retailer Steel & Anchor is fast becoming best known for. 

Not only is it the store’s best seller, but it also symobolises what owner Troy Pezely is hoping to create – a space that is masculine, stylish, comfortable and unique. 

The shirts are never mass-produced, with only 300 of each design made each year. 

That’s what Troy hopes for his retail space, promising never to overstock mass-produced items. 

Troy created Steel & Anchor in May 2019. 

It’s a labour of love born of a frustration working for a big-name brand in a giant shopping complex. 

“I won’t name names but I worked for a big clothing brand for 11 years,” he said.

“And, in that time, so many people would come and ask me about brands they’d heard of, smaller, unique brands and local brands. 

“We couldn’t stock them because we were too big and it wouldn’t be worth the distribution costs. 

“I thought about all these brands as missed opportunities.

“I used to write them all down.” 

Troy Pezely

When Troy opened the doors at 76 Darby Street, he stocked many of these brands he’d been keeping an eye on.  

He’s been building a reputation as go-to for unique men’s items ever since. 

Stocking clothing, accessories, gifts, skincare, homeware, stationery and other quirky items, Steel & Anchor now has its own following. 

Regular shoppers will flock to the store when a new range is released, knowing that it will not be seen enmasse. 

Underwear that features the artwork of different artists, socks that are a little bit naughty, sauces that are spicy, leather goods that are timeless, and beach towels that feature Newcastle icons like Nobbys Beach and Merewether Baths – Troy even stocks his own candle range. 

“I’ve tried to keep things local where I can, whether it’s a local designer or maker. It’s important to me to stock items that aren’t found everywhere,” he said.

In the process of creating his unique space, Troy has become quite the gift wrapper. 

“It’s something I get to practice a bit, I think it’s my new talent.” 

steel and anchor
Pepper It Publishing Newcastle Weekly
steel and anchor
Pepper It Publishing Newcastle Weekly

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