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Sam Trayhurn: My Favourite Things


Founder of Newcastle-based roller skate business and Chuffed Skates.

Sam Trayhurn was born on Bundjalung Country in QLD and has lived in many places along the East Coast (always within a stone’s throw of the ocean).

She studied Communications at University, and eventually went on to get her Doctorate in Creative Writing.

She loves creativity in all its forms, whether that be putting words on paper, or moving her body on eight wheels. She has been roller skating for the past decade, and after finishing her thesis, decided to start her own roller skate company, Chuffed Skates.

Sam says she was surprised to find that business could be just as much of a creative outlet as writing a novel and is enjoying growing her Newcastle-based company into a globally-recognised skate brand that gives back to the community.

Roller skating  

This is a bit obvious, but I couldn’t live without my skates. They give me access to all these amazing things I can do with my body, they are my outlet when I feel stressed, and most of all they are the way I feel most free and alive. They’ve also given me so many opportunities, taken me so many places, and helped me to meet so many amazing people.  


Surfing is my down time. Unlike skating, I don’t really have any goals or expectations, and it’s not linked to my work when I surf. In the ocean I can switch off, connect to nature, and just be. It’s like meditation and really centers me.  

My partner and my dog  

Recently my partner John and I got a puppy, and we joke that he is our baby. Anyone who follows me on Instagram wouldn’t let me get away with not listing Koko, as I post about him fairly constantly. He is a four-month-old Labradoodle, and I love that he has given us even more reasons to get outside. Our favourite part of our daily routine is walking him at Redhead Beach every morning. 


Going to new places really fuels me creatively. John is from Colombia so this year we could finally go back and see his family after Covid lockdowns. I love being in another country, especially if I am speaking another language most of the time – it’s like I get to access another side of my brain. This year me and some of the Chuffed Skates team also got to go to the USA for an event. I competed in my first skate competition. It was terrifying and exhilarating.  



I feel lucky to be able to list work as one of my favourite things. Through Chuffed, I get to spread joy through roller skating, and because I know what skating has done for me, I know how much positivity it can bring into people’s lives. l am so grateful that we can give back to the community through events and programs, donate part of our profits to charities, and directly support skaters to do what they love. It’s the coolest job in the world.  

Photos: Sam Trayhurn

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