A new campaign is hoping to stop drivers from becoming complacent when it comes to keeping an eye out for motorcyclists.
In a first for the region, starting from today, local motorcycle riders will be wearing high visibility ‘Joe Rider’ vests.
Drivers are encouraged to be on the lookout for these vests and register their sighting on Maitland City Council’s website for a chance to win daily $50 vouchers.
The campaign will run across Maitland, Cessnock, Singleton, Port Stephens, the Upper Hunter, Muswellbrook and Mid Coast.
Maitland City Council’s Road Safety Officer, Suzanne Alley said Joe Rider is about reducing the number of accidents involving motorcyclists.
“Road users are encouraged to develop some new habits such as checking blind spots and mirrors, being cautious at intersections and helping motorcyclists ride to live.”
It’s the first year the campaign has been rolled out in the Hunter Region, and is supported by Transport for NSW.
All entries will go into the grand prize draw at the end of the week to win a $250 voucher.