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Reflections Jimmys Beach wins state’s top gong


Park manager Peter Creigh was quick to praise his staff after Reflections Jimmys Beach snared the state’s top gong.

The Hawks Nest getaway, just north of Port Stephens, picked up the accolade of Holiday Park of the Year (more than 100 sites) at the recent Caravan and Camping Industry Association NSW’s 2023 Awards in Barangaroo, Sydney.

Mr Creigh admitted his team worked hard to ensure their guests – many who have been staying at the park for four decades – enjoyed a place he described as “a whole world away from everyday life”.

“Our beautiful facility sits at the base of the Yacaaba Headland,” he said.

“So, we take great pride in keeping the park, the reserve and amenities in top condition with our weekly, monthly and yearly maintenance schedule.

“We’re thrilled to accept this award.

“Reflections Jimmys Beach offers a swag of accommodation options as well as two stunning beaches and nature trails to explore.

“Whether it’s a family of four pitching a tent on grass near the fire pit or a couple escaping for a romantic weekend in one of our chic tiny homes or safari tents, we’ve really got it all.”

Reflections Jimmys Beach is operated by Reflections Holiday Parks, a Crown Land Manager, which reinvests profit into the nature reserves and parks it cares for on behalf of the NSW public.

Minister for Lands and Property Steve Kamper congratulated the company on its success.

“It’s fantastic to see Crown Land holiday parks delivering award-winning options for NSW residents while supporting the state’s tourism industry,” he said.

A recent $5 million upgrade to Reflections Jimmys Beach included a new precinct of nine deluxe cabins overlooking an outdoor heated swimming pool, an investment that increased visitor spending in the region by $3.5 million.

Sustainability in design was a focus of the zone, with features including solar panels on each cabin and rainwater collected off cabin roofs fed into water tanks for flushing toilets.

Reflections CEO Nick Baker said the Jimmys Beach leisure attraction was “not your average holiday park”.

“It has clearly demonstrated its commitment to providing a wide range of accommodation for all budgets, from deluxe cabins to glamping and Tiny Homes, while at the same time maintaining such a strong connection with the camping and caravan market, Aboriginal culture, sustainability and local community,” he explained.

“This year Reflections launched its first Reconciliation Action Plan at Jimmys Beach, where we also unveiled a cultural tourism program in partnership with Crown Lands and an indigenous art trail by Worimi artist Tyson Jolly.

“This allows our guests and the public to view artwork of local fauna and wildlife and read signage written in the Worimi people’s Gathang language.”

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