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Ready, set, click: Shoppers set to frenzy tonight


Hunter online shoppers are expected to shop up a storm this evening when Click Frenzy’s ‘The Main Event’ kicks off at 7pm.

The 53-hour online bargain bonanza is the group’s final event for 2021 and is tipped to put Australia Post parcel delivery teams under the pump.

Click Frenzy began in 2012 by CEO Grant Arnott who, after travelling to the United States and seeing how online mega sales such as Black Friday and Cyber Monday were taking off, decided to bring the idea to Australia.

Click Frenzy brings together a host of retailers from a range of categories including fashion, travel, home and décor, electronics and more.

From its first event held in November 2012, Click Frenzy has grown to now boasting four  mega sales per year.

Australia Post executive general manager business, government and international Gary Starr said with more online retailers taking part, and shoppers getting their Christmas shopping done early, the sale event is expected to be popular this year.

“In recent months over half of all households across the country (5.8 million) have consistently been shopping online, driving national online purchase growth for the 12 months to the end of October to more than 18% when compared to last year,” he said.

“From our latest customer research, we know this growth will continue with over two-in-five shoppers intending to buy their Christmas presents online this month, making November the most popular month for online Christmas shopping. 

“Shoppers also told us that clothing and footwear, toys and books, movies and other entertainment items will be among the top items on Christmas gift lists this year, with specialty food, confectionery, alcohol and stationary supplies also likely to prove popular.

“Click Frenzy is the start of the pre-Christmas sale period and we’ve been working hard to ready our network.

“We’ve got over 45 new and repurposed operational and retail sites up and running, additional planes in the air, over 4000 new team members coming on board, and we’re delivering on weekends when and where we need to – all to ensure we can get parcels to our customers as quickly as possible,” Mr Starr said.

In the past 12 months, 9.2 million Australian households have made an online purchase, an increase of 3.5% when compared to the previous year.

Online shopping has been growing the fastest in New South Wales, with purchases up more than 68.4% during October.

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