Revheads across the Hunter will soon fuel their need for luxury after works on Newcastle’s first-ever Porsche Centre began today.
Led by McCarroll’s Automotive Group the project is set to take nine months and is the result of a multi-million-dollar investment.
“Today is an exciting moment as we take one step closer to bringing Porsche, one of the world’s most iconic brands, to Newcastle and the broader Hunter Region,” Chief Executive Simon McCarroll said.
“Newcastle is a stunning city, one both rich in heritage and focused on the future, and I’m thrilled to be able to deliver the region’s first official Porsche Centre.
“It will truly be a one-of-a-kind experience for Porsche fans in the Newcastle and the Hunter areas.”
Porsche Centre Newcastle is set to showcase the brand’s new ‘Destination Porsche’ architecture, which is being rolled out around the world.
The concept for ‘Destination Porsche’ is based on changing customer needs.
These types of centres will consist of several content areas that can be flexibly designed, and in which digital media can help address customers individually.
The brand hopes the will become places to experience and touch the luxury.
The 1670sqm facility will also become a central gathering place for the Porsche community, saving hours of travel time for those who need a service or want to check out a new vehicle.
All going well, The Porsche Centre will accelerate into business next year.
The facility is being built on a greenfield site on Griffiths Road in Lambton, and will be used for sales and service and parts operations.
The centre is also now hiring for a number of key positions, with the hope of securing local talent.