The Hunter is shedding old stereotypes and establishing itself as a destination for skilled work, innovation and long-term opportunity, according to recent research.
Population growth, workforce diversification and lifestyle advantages are helping to redefine the region’s identity.
NGM Group’s data revealed 66% of locals say new people have moved into their communities over the past year, with 36% noting significant arrivals.
Nearly half plan to stay in the Hunter over the next five years, reflecting strong confidence in the region’s future.
The workforce is also evolving as 73% of residents believe the Hunter is attracting more highly-skilled and professional workers.
It’s comparable to previous years with current support from expanding industries such as renewable energy, advanced manufacturing, health and professional services.
NGM Group’s chief customer and digital innovation officer James Cudmore said national findings were clearly reflected in the Hunter.
“We’re seeing a new kind of momentum in regional Australia, one driven by ideas, investment and skilled people making deliberate decisions about where they want to live and work,” he stated.
“That momentum is clearly playing out in the Hunter.
“It’s an exciting time for the region, with investment, capability and skilled professionals choosing to build their careers locally.”
Recent KPMG projects highlight the continued economic growth with approximately 43,000 new jobs being created in the Hunter over the next five years.
The drive is by industry diversification and the transition toward renewable energy, advanced manufacturing and health services.
“In regions like the Hunter, ambition’s being matched by opportunity,” Mr Cudmore said.
“What we’re seeing now is greater demand for specialised skills, technology capability and professional services, and regional businesses need to be investing in their people now to stay ahead of that change.”
The research also revealed lifestyle remained central to why people chose to live in the region.
Residents based in more populated areas point to more space and nature (63%), a slower pace and better lifestyle (57%), housing affordability (47%), safety and peace of mind (38%) and a strong sense of community (32%).
“People want careers that matter and lifestyles that feel sustainable,” Mr Cudmore said.
“The regions are delivering both… and that’s why they’re rising fast.”
NGM Group launched the What Matters Most series to explore how Australians’ values are shifting, and what it means for the future of housing, work and community.
From professional opportunities to lifestyle benefits, the Hunter’s becoming increasingly competitive as Australians looking beyond major cities for work.
For more business stories:
- Muswellbrook council throws support behind AGL Hunter Energy Hub
- Hunter revs up to scoop pool at NSW Automotive Excellence Awards
- Ex-Knight Crowe to lead Property Council in Hunter, Central Coast
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