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Tuesday, June 15, 2021

Piratti Sourdough bakery launches with people over profit model

Ethics, social enterprise and regenerative culture aren’t usually terms associated with sourdough bread, but for Newcastle’s Piratti, prioritising people over profit is at the forefront of every bake.

The innovative not-for-profit group of creatives are offering fresh baked bread paid for at a rate which reflects a customer’s means.

Where a loaf of sourdough bread may cost $8.50 elsewhere, Piratti are encouraging the community to pay what they can afford.

The innovative structure based on Newcastle’s Bolton Street, is the brainchild of a collective who see the community as the core of their work.

“We want to make sure that everyone in our community can participate, no matter what their bank balance may be,” co-founder Tim Evans said.

“It’s about food justice and access to healthy fresh food which puts people over profit.”

The bakery has been in a test-run phase for several months as team members train and high quality local ingredients are sourced.

Piratti will open one day a week – Thursdays, and offer sourdough loaves, Finnish sweet cardamom bread ‘pulla’, cinnamon scrolls and seasonal muffins.

The team is made up of eight musicians, artists and designers.

All of its produce is plant-based and designed to foster a regenerative culture.

“It’s the true meaning of hospitality,” team member Mia Peters said.

“It’s about building a society based on quality not quantity.

“We’re locals and we want to break down the systemic barriers capitalism creates between humans. We want to show that there are other ways to do things, so maybe others will try their own ideas out as well.

“Really, in a nutshell, it’s about bread and friendship.”

Piratti Bakery team member Sarah Ladyman says the group’s focus was on giving back.

“Every decision we make as a group, takes into account the effect on people, place, the environment and the intergenerational equity of those decisions.

“It’s about finding ways to leave more than we take, whether it’s with our neighbours in this neighbourhood or the whole community of Newcastle.

“It’s a different business model.”

The alternative pricing model is categorised using native animals to make the process less confronting for buyers.

“It’s an opt-in, self-select guide,” Sarah said.

“It’s designed to be welcoming, inclusive and safe for all.”

Food justice, the group says “ is equal access to food for all people regardless of their means.”

The bakery’s name stems from Tim’s Finnish background.

“It means ‘pirate’ in Finnish,” Sarah explains. “The breads are made using Tim’s grandma’s recipes.”

Piratti Sourdough Bakery officially launched on Thursday 27 May with a community celebration including live music and an array of fresh baked snacks.

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