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Personal stylist in your pocket


Imagine having your own personal stylist in your pocket 24/7.

That’s now a reality thanks to Newcastle-based technology entrepreneur Deanne Hobday, who has created an app called Be You Style.

The app works by detecting undertones of skin, warm or cool then deep to light, as well as eye and hair colours.

After analysis, it produces a personalised colour swatch – a palette that best suits the user. It remains in the app and can be referred to when out shopping for clothing.

The app doesn’t just identify colours to suit you but can also tell you what style of clothes suit your body shape and your personality.

It can also help keep your wardrobe in order.

Ms Hobday believed the app could enable people to become the best version of themselves.

“Did you know that it takes 27 times to change a first impression and that we are judged by how we look before we even open our mouths?” she says.

“Presentation is everything in this competitive world.

“Everyone wants the promotion, the date, the deal or adoration.”

To celebrate International Women’s Day last month, Ms Hobday offered the chance for someone to win a styling session valued at $1,000, which included $100 to spend on new clothes, as well as a free app subscription.

She said the competition aimed to give back to women within the Hunter community.

Visit Be You Style on Facebook or go to the app’s website for more information.

The app is currently only available for iPhone users.

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