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Novocastrians’ pawfect post habits


Novocastrians are once again proving they know how to shop. 

In the latest 2023 Australia Post E-commerce industry report, residents from within and around the former steel city had increased their online purchasing by 73% (since 2019). 

In fact, 78% of Newcastle households made an online purchase in 2022. 

Posties were kept busy across the Hunter, delivering a record number of pet products.

Their favourite spend trend was typically focused on their four-legged, furry friends. 

The purchase of pet products increased an astonishing 43.8% in 2022, compared to 2021.  

Its nearest rival was auto parts, which rose 4.1% and tools and gardening which grew 1.8% during the same period. 

The trend to spoil our furry companions was felt all over the country, with Australians pet product purchases growing 21.6% in 2022. 

“Australians love their pets. In fact, with two out of three households being home to a pet, we have the highest pet ownership in the world. Driven by an increase in ownership through the pandemic, the pet products category saw the largest online growth in 2022 YoY – surpassing all others.”– Australia Post. 

E-commerce is a trend that looks set to stay according to Australia Post executive general manager parcel, post and eCommerce services Gary Starr. 

“Aussies’ love affair with online shopping has not waned, even with restrictions removed,” he says.

“One million more households are now shopping online compared to 2019 and 5.6 million households made an online purchase every month during the past year.  

“Australians are shopping online more often, with 37 per cent shopping fortnightly compared to 20 per cent pre-COVID.  

“The growth trend in online was steady prior to COVID-19 but spiked during restrictions, now it’s showing a return to normal trend growth.  

“By 2033, we expect around one in three dollars will be spent online,” Mr Starr said.  

Australia Post
By 2033 Australia Post predicts one in three dollars will be spent online.

Throughout 2022, 9.4 million Australian households spent a record total of $63.8 billion in online shopping. 

Regional shoppers increased their online shopping by 6.4% over the past 12 months.

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