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NNSWF appoints Peter Haynes as new CEO


Northern NSW Football’s (NNSWF) search for a new chief executive officer (CEO) is finally over.

As expected, Peter Haynes will officially step into the role after accepting a three-year contract with the organisation this week.

His appointment, following a robust recruitment process, comes after David Eland’s departure last season.

But, Haynes is no stranger to NNSWF.

The former head of football was handed Eland’s duties as interim CEO in December.

“Having led the troops over the past five months, I am honoured to be appointed CEO and to be able to continue engaging and working collaboratively with the various stakeholders that form part of the wider Northern NSW Football family,” he said.

“The newly-formed board carries a broad range of skills and, together, I believe we can bring a fresh approach and vision for the future of the sport in northern NSW.

“My focus will be to listen to the views of the wider stakeholder group, from grassroots to those involved in the sport at a semi-professional level.

“This year, we’ll embark on creating a new three-year strategic plan.

“So, to have a new board and CEO in place as we move towards this planning is exciting for the organisation and all involved.

“I believe we are all aligned in that it is important that football remains inclusive for all and Northern NSW Football provides our member zones and clubs with a platform that enhances the sport, whether that be for those that play for fun, or those talented individuals who are looking to progress to the professional level.

“I look forward to continuing to work with the dedicated team at Northern NSW Football, chair Mike Parsons and the Northern NSW Football board to ensure we can make significant progress and demonstrate that we are bringing a fresh approach.”

Haynes will start in the position from 1 May.

Parsons welcomed him to the fold.

“Peter is a natural leader with enormous passion and knowledge of the game at many levels,” he said.

“Since December when he was appointed to the interim CEO role, he has engaged with a range of NNSWF stakeholders to listen and understand what they see as priorities for the sport in northern NSW.

“Peter will bring a fresh, innovative approach and is keen to lead the organisation to be the largest and most popular sport for females and males throughout northern NSW.

“It’s an exciting time for NNSWF.”

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