Charlestown Square is gearing up for one of its biggest Christmas seasons yet, with a refreshed program and several major retail stores opening.
Centre manager Kate Murphy said the precinct’s new-look celebrations were designed to create one of their most joyful festive experiences yet for local families.
New additions include a fresh Santa Set, aimed to create a magical backdrop for photos.
“We’re offering traditional Santa Photography, as well as Sensitive Santa sessions held in a calmer, sensory-friendly environment for children with additional needs, and Pet Photography, which is always a highlight for local families and their furry friends,” she said.
Roaming entertainment is running until 14 December, with festive performers, Christmas characters and pop-up surprises planned to bring extra colour and excitement to every visit.
The centre also has extended trading hours in response to the seasonal rush.
“Convenience is so important at this time of year, and we want to make the experience as seamless as possible for our community,” Ms Murphy said.
Shoppers can take advantage of charity gift-wrapping stations, with Got Your Back Sista, Sleapy’s Foundation and Samaritans partnering with the centre.
“Customers can have their presents beautifully wrapped while supporting local charities doing important work in our region,” Ms Murphy explained.
“It’s a wonderful way for shoppers to give back while ticking something off their to-do list.”
The festive season also coincides with a series of major store openings.
“After years of customer demand, we were thrilled to open Kmart early December,” Ms Murphy added.
“It has consistently been one of the most requested retailers from our community.
“We know this opening will be a major drawcard for shoppers across the Hunter.”
Ms Murphy said there would be two first-to-market brands opening storefronts in Charlestown this December, too; W Cosmetics and adidas.
“Together, these openings signal a significant investment in the Hunter and a commitment to bringing our customers the brands they love – all under one roof,” she stated.
The new retailers are set to be a game-changer for the broader region, bringing more choice to Charlestown’s already comprehensive mix of tenants.
“What this means for our community is simple: more convenience, with everything you need available to shop for in one trip; more choice, with a mix of global favourites, specialty beauty, fresh food and fashion and more festive joy, with Christmas experiences, entertainment and services all in one place,” said Ms Murphy.
For more lifestyle stories:
- Adam and Belinda MacDougall: Paying it forward
- Elf on the shelf returns
- Your Newcastle and Hunter Christmas lights guide
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