When Evan Reid founded NEO Finance Group in 2024, he wasn’t interested in following industry trends, instead he wanted to disrupt them.
With more than 15 years of experience in banking and finance, he’d witnessed first-hand the pitfalls of a system that often left everyday Australians overwhelmed, under-informed or simply locked out of financial opportunities.
“I didn’t start NEO Finance Group to follow the industry,” he says.
“I started it to challenge it. People deserve better than a cookie-cutter loan and a broker who disappears after settlement.”
Based on Beaumont Street in Hamilton, NEO Finance Group is built for the now.
Its name, meaning “new” or “fresh”, reflects a core mission to reimagine how Australians understand and access finance, making it less intimidating, more flexible, and aligned with the way people live and earn today.
“We’re not your parents’ broker,” Reid explains.
“We take a fresh, strategic approach to finance, one that’s designed to grow with you.”
From first home buyers and growing families to small business owners and investors, NEO offers lending strategies tailored to real-life goals.
Its services span home loans, business and commercial finance, self-managed super fund lending, asset finance and personal loans.
NEO has earned a reputation for saying “yes” when others won’t, often helping clients who’ve been told their situation is too complex or unconventional.
“There’s so much stacked against the younger generation, especially when it comes to buying a first home,” Reid says.
“We’re here to offer both realism and reassurance, because with the right education and a solid plan, it’s still achievable.”
But, what really sets NEO apart is what happens after settlement.
Every client receives a three-month loan review to ensure they’re not stuck with outdated rates or financial products that no longer suit their needs.
“You should never be asking ‘What now?’ after a loan settles,” Reid says.
“At NEO we stay in your corner well beyond settlement reviewing your loans, checking in on your goals, and making sure you’re still in a leading position.”
It’s an approach grounded in empowerment. By demystifying finance and supporting clients with ongoing strategy, not just a transaction, NEO is redefining what it means to work with a broker.
“Finance should feel empowering, not overwhelming,” Reid adds.
“I’ve seen too many people put their trust in the wrong hands and end up paying for it, literally.”
Whether it’s securing your first home, expanding your business, or building long-term wealth, Evan Reid and the team at NEO Finance Group offer more than lending advice, they offer a fresh and strategic way forward.
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