Jacob Ridgeway believes one simple question could help save a life.

The Newcastle-based musician and R U OK? ambassador is urging the community to check in on their mates during the annual event on Thursday 10 September.

“R U OK? Day is important because asking that question might be the last time we get to ask that to someone,” he says.

“It has the potential to save a life, especially in the times that we are in now.

“R U OK? Day is important all the time but now it’s crucial.”

The proud Worimi-Gamilaroi man works with the suicide prevention charity because it is a cause close to his heart.

Jacob knows the struggles people face all too well, having battled with his mental health after losing loved ones close to him.

“I was going through my own struggles with depression and anxiety and post-traumatic stress and, as I grew as a person and got to understand my coping mechanisms, I felt like I was in a position where I could potentially help someone else get through theirs,” he says.

“It got to a point where I thought I would reach out to R U OK? and I’ve been with them for the last two years working towards suicide prevention and promoting the power of conversation to change someone’s life.”

R U OK? Day aims to inspire and empower people to meaningfully connect with those around them and start a conversation with anyone who may be struggling.

Jacob urges anyone who is going through a difficult time to find the help they need.

“Dig deep down inside and ask yourself if you are okay,” he says.

“I know, for me, pride was the thing to put to the side but just understand that you are not alone in your own thoughts, there is someone that will be there for you whether you know them or don’t know them.

“There are hotlines, there are people that are there to help you.

“The important thing is to seek that help if you need it.”

Go to the R U OK? website for more information.

If this story raises any issues or concerns for you, please call Lifeline on 13 11 14.