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Morisset’s the bloomin’ best

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Morriset’s Bella Floral Boutique has won Florist of the Year at the 2021 Sydney Markets Fresh Awards.

The Dora Street business was one of 16 category winners announced virtually today, Friday 12th November.

The annual awards recognise the top florists, greengrocers, providores, wholesalers and content creators across NSW and ACT.

The Fresh Awards encourage and acknowledge best practice and innovation in the industry. 

This year saw 41 finalists recognised across 16 categories which, for the first time, included Fresh Content and Providore of the Year awards.

In the Florist Awards businesses were mystery shopped twice throughout the year. The mystery shopper graded the businesses on store appearance, customer service, product quality, range and freshness as well as merchandising and branding.

The winner of the Florist Retailer of the Year Award receives a short video interviewed by Chris Bath to feature on their website and social media, a $3,000 cash prize , a gift voucher and parking passes at Sydney Markets, a winner’s trophy and access to Sydney Markets logos, social media and website. The total prize package is valued at $16,600.

Sydney Markets CEO Brad Latham took great pride in recognising the hard work and dedication of those working within the fresh produce and floral industries, particularly over the last two years. 

“The Fresh Award contenders are some of the heroes of our industry. They have had to navigate some of the most challenging times in business with many not only surviving, but thriving. 

“These small businesses have remained cornerstones of our local communities, pivoting and adapting to ensure they can continue to service their customers.” 

“These businesses are a credit to themselves, and to the industry in general. They work tirelessly to deliver top quality produce, customer service and value for money.”

Sydney Markets is supplied by more than 20,000 local and interstate growers.

It is home to more than 700 businesses, all selling fresh fruit, vegetables and cut flowers to florists, fruit retailers and consumers.

As well as winning Florist of the year, Bella Floral Boutique was also a finalist in the Service Excellence Award.

The team at Bella Floral Boutique in Morisset.

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