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Live music fans want views and more toilets new survey finds


More live music, preferably outdoors, with sufficient transport and plenty of toilets – that’s what regional Australians want, according to a new survey. 

Not only do we wish there were more options, but we’d like them to have good views and plenty of services and facilities. 

The latest wish list comes courtesy of the inaugural Australian Live Music Census, commissioned by Cedar Mill Group. 

Data was compiled by the group in order to understand the “pulse and perceptions” of the country’s live music fans. 

Of the 1,000 surveyed, 43% either ‘disagree’ or ‘strongly disagree’ that there are sufficient live music venues in their area – a sentiment even stronger in regional areas, where 75% of residents feel there are not enough live music venues.  

Cedar Mill Group

The data was aimed at providing a picture of the attitudes and aspirations of engaged music fans. 

Of those surveyed, 85% attended more than four live music events a year, and 93% said they will likely attend a live music event in the next six months.  

Only 27% of them admitted they’d likely attend a live sporting event in the same time period, with 93% saying memories they make at live music events will last a lifetime. 

“There’s nothing better than hearing amazing live music while in the great outdoors,” says Cedar Mill Group founder Paul Lambess. 

“We have long believed that although so many Australians love these experiences, there simply aren’t sufficient purpose-built facilities to make this pastime an accessible reality for so many.” 

In fact, 74% of people surveyed said they ‘strongly agree’ or ‘agree’ that they enjoy the atmosphere at outdoor concerts.   

In addition, 63% of regional Aussies would attend more live music if it took place closer to them. 

Feeling safe at live music events is a significant concern for all, but particularly for female and gender-diverse Australians, with 40% of female respondents saying that they’ve felt unsafe at a live music event.  

Toilet queues are another concern that disproportionately impacts females at live music events, with 47% of female respondents listing it as their biggest annoyance, compared to just 27% of males. 

And, for regional Australians, it’s the commute to a concert that puts a dampener on the event, with 36% saying transport to and from a venue is their biggest annoyance with live music events. 

“Now, the first Australian Live Music Census by Cedar Mill Group has shown us the views and attitudes of those who want more – more music, more venues, more transport and more accessibility,” added Mr Lambess.  

“Australia has incredible musicians, an amazing natural environment and a strong community of music fans, workers and supporters, so we look forward to finding ways to bring them more of what they love.” 

Cedar Mill Group announced a $235 million redevelopment of Morisset Golf Course in 2021. 

The venue will be known as Cedar Mill Lake Macquarie.  

In August 2021, CMG also purchased a site within the Hunter Valley wine region, in Pokolbin, and, the following year, acquired a 100-acre site in the Yarra Valley for its purpose-built outdoor entertainment amphitheatres. 

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