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Thursday, June 24, 2021

LEGO set to bring a pop of colour to Charlestown

Charlestown Square is set to add a touch of colour in the coming months, when LEGO opens its doors to the public.

The popular Danish-owned toy brand is welcoming the new plastic hub as part of its expansion across Australia and New Zealand.

The development is thanks to an agreement between Sydney-based retail investment group Alceon and The Lego Group.

The builders behind the blocks are promising the new store will be a “multi-sensory, interactive retail destination with eye-catching features such as the signature Pick-A-Brick Wall, hands-on play opportunities and larger-than-life brick models”.

A digital box in which sets can be scanned and transformed into a 3D image will also feature, together with large brick mosaics paying tribute to local icons.

Alceon Group executive director Richard Facioni said the store joins six others opened in the past year.

“Our new AG LEGO Certified Store will extend the local reach of this world class retail concept, with a quality venue in a strong catchment set to attract an engaged and loyal base of brick fans.

“Builders of all ages will be inspired by the unique in-store features and endless creative opportunities, with millions of bricks in the new store at any given time,” he said.

“Regardless of your age, there’s something inside to be excited about.”

Richard Facioni

The new LEGO store will stock a selection of Lego sets, including regular and limited editions, as well as activities and events only available in store.

The Grand opening date for the Charlestown Square store will be announced in the next few weeks.

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