Newcastle’s City Hall Clock Tower will glow purple on Friday night.
The royal hue marks Purple Day, an international effort dedicated to increasing the awareness of epilepsy worldwide.
The city’s Epilepsy Connect group are hosting an event outside the Newcastle Library, with organisers hoping to attract the support of community members.
“Look out for the purple balloons, wear something purple, and bring a friend,” said organiser Kim Jones.
“Bring along your camera or phone and take a photo with the clock and share it on social media forums – what a great way to bring awareness of epilepsy into the community.”
Epilepsy is a neurological disorder of the central nervous system, specifically of the brain.
It is characterised by the tendency to have recurrent seizures.
In Australia around 250,000 people are currently diagnosed with epilepsy.
Ms Jones said she was hoping Purple Day would not only bring awareness but much-needed financial support to help Epilepsy Action Australia continue to assist those with living with the disorder.
“If I had a magic wand this would happen but I haven’t so I’m counting on your generosity.
“The cost of a cup of coffee their way helps immensely, it all adds up.
“Let’s share and see what we can do.”
Members and supporters of the Epilepsy Connect group (formerly Epilepsy Support group of Newcastle) will meet at 6pm before watching the Clock Tower’s transformation after sunset.
The group has three businesses holding donation boxes during March with the community encouraged to be generous.
Donations can be dropped at Newcastle French Bread House, Michel’s Patisserie in Wallsend, Warabrook Pharmacy and Carrington’s Cafe Inu.
Donations will also be accepted through Epilepsy Connect’s Facebook page.
Newcastle French Bread House also has key rings, wrist bands, purple shoelaces and ribbon pins for sale, all proceeds go to Epilepsy Action Australia.