A Hunter-based banking organisation is urging residents to “stay alert” as Black Friday sales signal the start of the festive shopping season.
NGM Group – the merged entity of Greater Bank and Newcastle Permanent – supports the theory the popular 28 November event escalates fraudulent activity.
According to the Australian Competition and Consumer Commission (ACCC), more than $259 million has already been lost to scams in 2025, with reports expected to rise as online spending increases in the lead-up to Christmas.
Figures from the Australian Bureau of Statistics (ABS) also show Aussies spent a record amount on Black Friday in 2024, outlaying in excess of $37 billion in the month of November.
NGM fraud operations manager Jason Veltruski explained scammers often used the same marketing momentum that drives Black Friday to their own advantage.
“Black Friday has become the unofficial start of Christmas shopping,” he said.
“And, scammers know it.
“They copy the look and language of trusted brands, send fake delivery updates and post social-media ads that appear genuine.
“With so much happening online, even careful shoppers can be caught off-guard.”
If you suspect scammers have targeted you, report it promptly to the ACCC via the Scamwatch website.
Additionally, if you’ve made payments to suspicious entities or shared your bank details, contact your financial institute right away.
“This time of year should be about enjoying the season, not dealing with scams,” Mr Veltruski said.
“Shopping safely online is simple.
“Take your time, trust your instincts and buy from brands you know.”
SCAMS TO WATCH FOR THIS WEEK
- Fake online stores: Sites or ads that mirror popular retailers but disappear once payments are made. Look for contact details, ABNs and real customer reviews before buying
- Delivery message scams: Texts or emails claiming you owe a small fee to release a parcel. Don’t click links – go straight to the courier’s official app or website
- Bank or payment impersonations: Messages warning of “suspicious activity” on your account. If in doubt, call your bank directly, using the phone number listed on its official website
- Social media bargains: Sponsored posts or marketplace listings for high-demand items. Avoid direct transfers – use secure payment platforms instead
- Pressure tactics: Countdown timers and “limited stock” messages designed to make you act fast. Pause and verify before paying
NGM GROUP’S PRACTICAL TIPS FOR SAFE SHOPPING
- Shop from trusted sources. Type the retailer’s web address manually or use its official app – not a link from an ad or message
- Check before you pay. Look for a real business address, refund policy and customer service contact
- Keep a record. Save your receipts, tracking numbers and confirmation emails in one place
- Monitor your accounts. Check bank transactions regularly and contact your bank straight away if something looks unusual
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