The Little Blue Dinosaur Foundation and Cessnock City Council are teaming up again to protect the region’s children.
The two organisations recently launched the Holiday Time: Slow Down, Kids Around road safety campaign.
With schools now closed for the summer break, and more youngsters out and about, the unveiling of the initiative is extremely timely.
Look out for colourful signage carrying pedestrian well-being messages, which will be installed at key locations across the Cessnock Local Government Area (LGA).
“This campaign reminds drivers to slow down and be vigilant during the holiday period,” council’s road safety officer Alison Shelton said.
“It also encourages adults to hold the hands of any children under their supervision.”
The Little Blue Dinosaur Foundation was started by Michelle and David McLaughlin, following the death of their four-year-old son Tom in a pedestrian road accident on the Central Coast in 2014.
“While Tom was tragically taken from us, we know the legacy of our little boy will shine through,” his mum said.
“It will be realised in the continual work of the Little Blue Dinosaur Foundation in child pedestrian road safety initiatives.”
The campaign is now operating in more than 25 LGAs across four states and will continue to expand to other coastal and holiday destinations in the future.
Ms Shelton said the initiative was “wonderful” to be part of.
“We hope the community and visitors to our region take notice of the signs and slow down these school holidays,” she stated.
“No parent should have to go through what Michelle and David McLaughlin have with the loss of their son Tom.
“I admire and commend their passion for promoting child road safety initiatives and education to ensure a tragedy like this doesn’t happen again.”
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