H&M, Hennes and Mauritz, is opening the doors to its new Charlestown Square store next week.
On Thursday 20 June, the Swedish multinational clothing retailer will welcome shoppers into its updated 1,522 square-metre store, a space it says is in keeping with its “global store program”.
The brand had moved into a two-level, 3,000 sq/m space within Charlestown Square less than a decade ago in July 2016.
It opted to shut the doors on this site on 22 June 2023, dispersing its team members to other locations in the interim.
It has since moved to a new location on Level 2, between Cotton On Body and Peter Jackson.
Set on a single level, the fresh store will include open window displays and self-checkout facilities.
It follows a move by sporting retailer Rebel which opened the doors to its newly-refurbished store on 14 December 2023.
The space was transformed into the brand’s rCX model, focusing on “in-store customer experience”, including in-store basketball and soccer experience zones.
The pair join more than 280 stores that lease retail space at the GPT site.
Built in 1979, Charlestown Square has undergone several upgrades in its 45-year tenure, the first in 1983, followed by 1989, 1996, 2000, 2008 and 2010.
The Pearson Street address is the largest shopping and entertainment destination in the Newcastle and Hunter region.
The structure fits within Lake Macquarie City Council’s vision for Charlestown as the LGA’s ‘city’ – a hub for retail, medical, residential and transport facilities.
Its plans for Charlestown include The Charlestown Multi-Purpose Centre, other community buildings and parkland within a walkable distance to the commercial centre.
The postcode will also include a new $240 million aged care facility near the commercial precinct.
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