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Healthy Newcastle mum means business

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Asking for help, backing yourself, and not giving up, that’s the advice from Newcastle mother-of-two Allana Frisken who is in the running for four 2021 AusMumpreneur awards.

The founder of two Hunter-based businesses, the 32-year-old knows what it means to be busy.

A pilates teacher, juggling a three and four-year-old, Allana is also the founder of We Are Wylde, a plant-based range of protein powders for women, and Muse Pilates Studio Hamilton.

Dividing her time between her endeavours without guilt is part of Allana’s message to other women. 

“It can be a real struggle juggling it all, but women need to know they can ask for help,” she says.

“I was raised by a very strong woman who worked full-time and raised three children while her husband worked long hours in the mining industry.

“I’m probably like a lot of women my age, I learned not to ask for help, that I should be able to do it all by myself, because my mum could, and she never complained.

“But I’m learning to break that chain of thinking, to accept that it’s okay to ask for help.”

The help Allana refers to is her “dream team”.

“A nanny, a cleaner, an operations manager, a site assistant, I didn’t start with this team behind me, I’ve had to slowly learn to ask for help and add these people to my team.”

Aside from asking for help, Allana says once your business idea is formed you’ve got to trust your abilities.

“My husband has his own business and it brings in more money than mine. But if I don’t don’t have a conversation with him and negotiate time for me to put everything aside and focus on my business it will never grow.

“You’ve got to advocate for yourself. This idea could be a real winner. Know its value and go for it.”

For her efforts and self-confessed “long days and long weeks”, Allana has been nominated for The 2021 AusMumpreneur Health and Wellbeing Award, NSW/ACT Food and Beverage Award, NSW/ACT Product Design Award and NSW/ACT AusMumpreneur of the Year Award.

Winners will be announced in November.

According to its website the AusMumpreneur Awards “celebrate and acknowledge the outstanding achievements of Australian mums in small business”.

For Allana, winning even just one award would be recognition of the hard work and sacrifice she’s put into her businesses over the past three years.

“I’ve always loved eating healthy and exercising,” she said.

“I can’t do without the endorphins that it brings, so to share that with people and have them appreciate that is a dream come true.

“To win an award for that effort would not only raise awareness of the business but also validate all the hard work that’s gone into it.”

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