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Go blue to end bullying: Do It For Dolly Day, Friday 10 May

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Dolly Everett would have turned 21 this month.  

We can only guess how she would have celebrated the milestone birthday because in January 2018 the 14-year-old took her own life following relentless and sustained bullying and cyberbullying. 

Determined that no other family would suffer from the same devastation, her parents Tick and Kate Everett established the anti-bullying organisation Dolly’s Dream.  

For the past six years, they have committed to changing bullying culture by addressing its impact, anxiety, depression, and youth suicide, through awareness, education and direct support to young people and families.   

Every year on 10 May, they mark Do It For Dolly Day, a national occasion dedicated to bringing the community together and going “blue” to end bullying. 

Communities are encouraged to dress or decorate in blue, Dolly’s favourite colour, and spread kindness, raise awareness and vital funds for the charity’s various programs. 

Do It For Dolly Day

Dolly’s mum Kate says the resources are vital, with a recent report from the eSafety Commissioner showing cyberbullying is on the rise.  

According to the report, there has been a staggering 40% increase in cyberbullying reports, with eSafety receiving 2,383 reports in 2023 compared to 1,700 in 2022.  

What is particularly worrying, she says, is that two-thirds (67%) of these reports were concerning children aged 12-15 years old – just like Dolly – highlighting the vulnerability of young people to online harassment and abuse.   

Dolly’s Dream supports Australian families by providing crucial services such as their free 24-hour support line, anti-bullying and online safety workshops in schools, mental health first aid training in communities and more recently (in partnership with Telethon Kids Institute) the free Beacon cyber safety app – a trustworthy resource for parents and carers to help them confidently navigate their family’s technology use and reduce associated harms.   

“Since starting Dolly’s Dream, having an app in our program offering to further support parents and carers in navigating the online world is something we have been incredibly passionate about,” said Kate Everett.   

“We don’t want other families to ever have to go through the heartache we have experienced.  

“We are proud that Beacon provides easily accessible support and information to families, especially in our rural, regional, and remote communities, that we wish we had.” 

Every dollar raised helps Dolly’s Dream in their mission to empower and educate the community to address and prevent bullying and cyber bullying, making a positive impact to the lives of Australian families and their communities.  

Go Blue to End Bullying.   

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