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Unmasking the new age of facials

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Natasha Grant has been working in the beauty industry for the past seven years.

Two years ago, the director and owner of Newcastle business Maddison Skin, discovered the benefits of Hydrojelly masks, a product she says has revolutionised traditional facials.

Esthemax Hydrojelly Masks are a new generation peel-off mask made predominately from algae.

The masks rely on electrolyte technology to give the skin a blast of essential electrolytes, allowing additional moisture to be absorbed and retained.

Each masks contains different ingredients targeting different concerns, but each will undoubtably assist with dryness, fatigue and complexion. 

Natasha believes the gel masks are so popular because they offer each client a unique experience.

“Rather than the average brush on mask, these work by adding water to powder to create a jelly-like consistency,” Natasha says.

“This is then applied over the entire face, including the eyes and mouth, for 20 minutes.”

While the gel soaks deep into the pores of the skin, Natasha says her and her team offer their clients a scalp massage to help with deep relaxation.

Once the mask sets into a hard jelly it is then peeled off, mess free.

Applying jelly masks to 95% of their regular trade now, Natasha says on average her team perform six of the popular facials every day of the week.

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