Looking for a sign? It could be on the footpath if Lake Macquarie City Council (LMCC) raises enough support to amend its commercial advertising policies.
If popular, the local government will allow businesses in the LGA to self promote by displaying an A-frame on the footpath directly in front of its doors – commercial zoned land.
LMCC strategic land use planning coordinator Iain Moore said the proposed Local Environmental Plan amendment would add A-frame signage on footpaths to a list of “exempt development”.
The move is in line with the recently-adopted Local Approvals Policy, which improves existing controls for mobile vendors and outdoor dining businesses operating on public land.
“It means business owners will no longer have to obtain development consent to place an A-frame sign on footpaths outside their stores provided they are located within a commercial zone and meet various criteria,” Mr Moore said.
Those criteria control elements such as A-frame size and location, and the need to remove the signs when the business is closed.
“Until now, A-framed signs have been placed across Lake Mac in a fairly ad hoc manner,” Mr Moore said.
“A lot of business owners probably don’t even realise they are meant to seek approval for their use from council.”
“These changes would mean businesses can place an A-frame sign in front of their premises without needing to obtain development consent.
“That would, free them up to better promote themselves to passers-by.”
Lake Macquarie City mayor Kay Fraser said the proposed change aligned with council’s intent on promoting, supporting and nurturing business in the city.
“Many shops and stores likely to use A-frame signs are small, family-owned businesses that need our support,” she explained.
“If we can make it easier for them to operate, then that has to be a good thing.”
The proposed change is on public exhibition until 3 April.
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