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Flooring needs sorted with Xtra efficiency


Hunter Valley Flooring Xtra supplies all your needs whether it’s retail or commercial applications.

And, on top of offering a service second-to-none, the business also focuses on blinds, shutters and zip screens.

Owner Dave Sherlock has worked in the industry for more than 25 years and knows the ins and outs of how to run a successful flooring enterprise.

“I felt there was a huge gap in the market for people who expect a little more than just being a customer looking for a trade,” he said.

“So, I decided to open a franchise that was very progressive around its values and expectations.

“I offer a service that you just don’t get from other flooring retailers.

“When you are in my store, you’re the most important person in the world to me.

“My success over the past couple of years rings true to this as I have surpassed everyone’s expectations, even to the point of opening a second location due to demand.”

That triumph has flowed through to Hunter Valley Flooring Xtra’s employment status as well.

“When I opened in 2021, it was just myself and one trainee, while I used a contractor for installations,” Mr Sherlock said.

“Now, not even two years later, I have eight full-time staff, all on either traineeships or apprentices, as well as 10 contractors all working full-time.

“That’s a huge feat.

“I’m proud to have built an extremely strong business in a very short period of time that services the Hunter region in a way they have never seen before.

“As I’ve stated, looking after the customer is number one as far as I’m concerned.

“Treating people with care and compassion goes a long way.”

With an extensive range of timber, vinyl, laminate, hybrid and carpet products, selecting the right flooring can be a difficult choice.

However, the knowledgeable team will guide you every step of the way through the features and benefits of each one to find the perfect solution to accommodate your lifestyle.

Visit Hunter Valley Flooring Xtra at Shop 15, 10-14 North Avenue, Cessnock, to get started on your project.

  • Hunter Valley Flooring Xtra is a finalist in the Hunter Region Business Excellence Awards, of which the Newcastle Weekly is a media partner

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