After nearly a century of dedicated service, a Newcastle retail institution will sadly bid its customers farewell for the last time.

Mayfield’s iconic Davies Shoes is closing its doors in the next month or so, just two years shy of 100.

Established by Emlyn Davies in Kurri Kurri in September 1927, the business soon opened in Maitland Road, its current location, in 1939.

Following the founder’s death in 1946, his wife Edna carried on with the help of their son Trevor.

The family’s younger sibling, Ivor, having worked in the store as a schoolboy, then began permanent employment with Davies Shoes in 1964, taking full control in 1978.

But, like all good things, that legacy will now end.

“While the decision was not made lightly, I feel the time is right for me to retire,” Mr Davies said.

“We’d like to extend our heartfelt gratitude to all who have supported the store through the decades.

“Please come in for a chat, share your memories and grab your last pair of shoes before it’s too late.”

Mr Davies admitted he was chuffed to be recognised for his commitment to quality footwear, expert fitting and personalised service.

“I’m so proud of what we’ve achieved with the business as it reflects my passion for beautiful, well-fitted shoes,” he said.

“Plus, we’ve been rewarded with amazing loyalty from our customers and staff.

“Our senior shop assistant, Linda Finney, has spent more than 25 years with us.

“We’re so grateful to her for her commitment and dedication.”

Mr Davies explained the store was probably best-known for its school shoe business, with countless children returning annually.

“We have customers who are the fourth generation of their family to be fitted with school shoes by us,” he said.

“My wife Pam and daughters, Sally and Holly, worked at the shop for many a Back to School period.

“It’s been a real family affair.

“It is going to be very difficult to say goodbye to the shop, and my incredible customers, many of whom have become friends.

“While it’s sad to see it close, I want people to celebrate that we have been in business for 98 years, which is a remarkable milestone.”

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