City of Newcastle (CN) is determined to keep Surfest in the region… until at least 2028.
As the prestigious event prepares to make its debut on the World Surf League (SWL) Challenger Series (CS) next month, councillors will vote on whether to commit to another three-year deal at their ordinary meeting on Tuesday 27 May.
The investment would include up to $250,000 cash, as well as $50,000 of in-kind support.
Council’s funding, however, is subject to the WSL receiving greater financial assistance from Destination NSW as it decides to extend the extravaganza’s stay at Merewether Beach beyond this year.
CN’s Sports Infrastructure Working Party chair Peta Winney-Baartz said Surfest was a great example of how major events provided economic, cultural and tourism benefits.
“Surfest, which will celebrate its 40th anniversary in 2026, gives our young athletes the opportunity to see their heroes in their hometown, whether they dream about following in their footsteps or just want to see them at their local beach,” she explained.
“This iconic contest and other major activations enhance our community, strengthen relationships between our organisations and build prosperity through job creation and economic growth.
“In 2024, 26 events, attracting approximately 86,000 local attendees, were delivered through our sponsorship programs, resulting in a total direct economic impact within the Newcastle LGA of more than $18 million.
“Supporting them demonstrates our ongoing commitment to delivering the Community Strategic Plan, maintaining our reputation as an events destination in a highly-competitive market.”
Founder Warren Smith said council had played a major role in the success and longevity of Surfest.
“City of Newcastle contributed the initial funding in 1985,” he said.
“And, it’s been onboard ever since as a foundation partner, helping to keep the contest running, turning it into a premier event for the city and involving the community in its development.
“A three-year commitment from CN would be a major vote of confidence in our quest to remain part of the Challenger Series.”
The CS is the second-highest tier on the WSL calendar and contested by more than 120 young and experienced male and female surfers from Australia, North and South America, Europe, Asia and Africa.
It also boasts the men’s and women’s Junior World Champions, as well as the men and women from the Championship Tour who don’t make the mid-season cut, justifying Surfest’s newfound status as one of the top 16 events on the planet.
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