A new campaign is set to lure Sydneysiders to Lake Macquarie as data shows more people are moving out of the NSW capital than to it.
The Work from where you’d rather live initiative aims to position Lake Macquarie as a viable location for people in Sydney to resettle.
Lake Macquarie City Council Director Organisational Services Laura Kendall said the city offered a superior lifestyle and significantly lower cost of living.
“With COVID-19 leading so many of us to work from home, it has become clear location is not the barrier it once was,” Ms Kendall said.
“A large proportion of people in their 20s and 30s want an active, affordable and adventurous lifestyle, and Lake Macquarie delivers on all three fronts.”
The campaign includes audio and ads targeting a Sydney audience and driving people to the council’s Let’s Lake Mac hub.
It follows on from the release of a Regional Australia Institute study that found Sydney and Melbourne both lost more residents to regions than they gained from 2011-2016.
The research found most people who moved from a capital city to a regional area stayed in their home state, making Sydney the best target market for the new campaign.
“We are only 90 minutes along the M1 Motorway, but it’s a world apart in terms of the quality of life on offer,” Ms Kendall said
That and the lower cost of housing were what prompted Northern Beaches couple Danka Gralik and Nick Druery to move to the area earlier this year.
The pair looked as far afield as the Gold Coast before settling on Lake Macquarie during a day trip north.
“We fell in love with the area,” Mr Druery said.
The couple recently purchased a three-bedroom home close to the beach – a far cry from their cramped Manly apartment.
Ms Gralik, who runs her own business, said the move had been seamless.
“I have clients all over the world, but everything is online now, so I don’t think location matters,” she said.
“It’s great to have a house now and be able to look into the garden while I work.”
The campaign will run throughout September. Go to the Lake Macquarie City Council website for more information.