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Businesses invited to enhance New Annual festival spirit 

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City of Newcastle (CN) has launched a business support initiative to help local traders benefit from the influx of visitors to the CBD for the New Annual festival next month. 

Council’s flagship arts event will kick off with the world-renowned Van Gogh Alive experience on 22 September, followed by a vibrant 10-day program of dance, music, theatre, visual arts and cultural workshops. 

CN’s financial incentive program is expected to aid businesses to deliver special offers and promotions during New Annual, which celebrate Newcastle’s culture, encouraging patrons to spend more time in the city. 

Expressions of interest to take part in the scheme are open until 5pm on 16 August.

An information webinar will also be hosted from 2pm on 9 August.

New Annual 2022 will feature local and nationally recognised artists delivering a mix of free, ticketed and family-friendly events.

“Newcastle is home to a unique range of boutique makers and traders, hospitality venues, and arts and cultural institutions that have been seriously impacted by the ongoing challenges of COVID-19,” Lord Mayor Nuatali Nelmes said. 

“Our first New Annual event in 2021 attracted 30,000 people to the city, providing an important economic boost across the arts, hospitality and tourism sectors, while also celebrating and showcasing our creative city.

“The 2022 edition presents an opportunity for local businesses to tap into the increased visitation to the city by delivering special offers that entice visitors to shop, dine and experience the best of Newcastle during the festival. 

“Supporting our local small businesses through this partnership program will also enhance the experience for New Annual attendees while helping to create a whole-of-city festival atmosphere.”

The full New Annual schedule and ticket sales are available online now at www.newannual.com

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