He wants men’s body confidence and self-image views to skyrocket into the positive.
There – it’s been said.
Lorn-based Dr Bernard Beldholm, or “Dr BB” as he is affectionately known to his patients, is keen to open the conversation up about men’s views on self-image and body confidence.
With Men’s Health Week approaching (14 to 20 June), the 48-year-old Swedish-born Australian-trained specialist surgeon is passionate about the subject.
He’s advocating for a more transparent approach to body image communication from males after assisting them feel better about their bodies through a largely unheard of surgery within the Hunter region.
Dr Beldholm specialises in performing procedures to help correct gynaecomastia.
So, what is it?
Gynaecomastia is the development of breast tissue in men, caused by an imbalance of oestrogen and androgen, which can occur at any time.
That’s right – genuine breast tissue forming in males.
Not extra pectoral muscle, not extra glands, nor fat. Breast. Tissue.
Gynaecomastia traditionally occurs in males in their teenage years with hormones raging or those who have taken anabolic steroids but have ceased their use of them, causing hormonal imbalances.
It is colloquially known as “man boobs”.
While women who underdevelop or have lost breast tissue tend to feel less feminine, men who suffer from gynaecomastia tend to feel more feminine.
Dr Beldholm knows the value of having a positive view of self-image and has seen the huge change in self-confidence in pre and post-surgery patients.
He understands the need for men to look good, even without going to the gym.
“A lot of these guys have been teased as kids about their chest area, they have covered up,” he said.
“But, that’s no way to live, especially not in Australia with our beach culture dominated by singlets.
“However, through one short surgery, I can help them regain singlet-wearing confidence.
“We [men] want to look good and feel confident in our skin, just like everyone does.
“Being a man doesn’t mean we don’t care about how we look, or that we don’t have that little voice on the inside telling us to change something about ourselves.”