Giant roadside billboards are serving as a timely reminder of the Westpac Rescue Helicopter Service’s ongoing role in providing lifesaving aeromedical support.
The service has joined forces with outdoor advertising company, oOh!media, and naming rights partner Westpac to produce a total of 20 billboards across Northern NSW to reassure communities of its presence throughout the current COVID-19 crisis.
The initiative aims to offer some relief and peace of mind, particularly to those in regional areas, where prompt access to quality medical support and specialist services can literally be a matter of life and death.
Westpac Rescue Helicopter Service Chief Executive, Richard Jones, said the billboards sent a positive message.
“We knew that community confidence across Northern NSW was low as a result of the pandemic, so we wanted to look at how we could reassure communities and create some positive messaging during this time,” he said.
“This will provide great comfort to communities in Northern NSW at this time, knowing that our focus remains on the provision of lifesaving aeromedical support, 24-7, to those most in need.
“It provides such a positive message that, despite the unprecedented position we all find ourselves in, there are still some things that people can rely on and I’d like to sincerely thank oOh!media and Westpac for joining us in this initiative.”
Newcastle Business Manager for oOh!media, Cassandra Agnew, said it was proud to support the service.
“Providing these billboards will help the service extend its messaging across the local region, reaching large numbers of the public and helping raise awareness of its vital role, as well as supporting fundraising activities,” she said.
Meanwhile, the Hunter Rescue Ball, one of the service’s signature annual events, took place online earlier this month.
Raffle tickets will remain open until Tuesday 18 August for the chance to win a Volkswagen Polo, valued at more than $24,000.
The winner is set to be announced two days later.
Visit the Hunter Rescue Ball 2020 event page or go to the service’s website for more information or to make a donation.
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