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AAP Consulting win 2022 Surfest Women’s Pro naming rights

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When AAP Consulting boss Angela Peace entered her business in the draw to win naming rights sponsor for 2022 Surfest Women’s Pro she never imagined she’d win. 

In fact, the social impact and community engagement specialist was an apology at the Thursday afternoon event, sending husband (and colleague) Cameron, with brother Mitchell to the Merewether Surfhouse event instead.

We can only imagine her surprise when she was told while driving home from work in Sydney that surfing royalty Pauline Menzcer and Jodie Cooper had drawn her business from a barrel containing 84 entries.

AAP Consulting will now be the name associated with the 2022 event, the annual surfing event Jodie won in 1987, and Pauline in 1989.

The surfing royalty paved the way for women in surfing after famously taking a stand against second-class treatment.

Like Surfest itself, the draw has become synonymous with Newcastle.

The crowd-funding initiative sees organisations and individuals each contribute a sum of money, ($1,800 this year) to support young women surfers to compete in the event and receive equal prize money to their male contemporaries. 

One organisation is drawn from the barrel to take out the major sponsor title.

It began in 2016 when Surfest lost its major naming rights sponsor just two months out from the event’s start date.

Surfest is the largest surfing festival in the southern hemisphere, attracting more than 800 male and female competitors from across the Asia-Pacific region to Newcastle.

In 2022 the prize money for the women surfers will be AU$50,000.

For this year’s naming rights winners, sponsorship of the female events also holds special meaning closer to home.

Cameron and Angela Peace have two young daughters they say will be thrilled with the news.

“They’re still very young, they haven’t started surfing themselves yet,” Cameron said.

“But this will be a really encouraging thing for them to be a part of.

“I think it’s important that girls are taught early that they can have a go at any sport, and they shouldn’t be disadvantaged because they’re girls.” 

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